Segmentation of gastronomic consumers following Instagram influencers based on destination preferences and the effect of Covid-19 on their consumption

THE AIM OF PAPER
 The aim of the study is to explore impact gastronomic influencers on Instagram consumer decision before choosing a restaurant. It also examines role characteristics destination in decision-making process. article highlights Covid-19 Pandemic and its consumers’ process that context.
 METHODOLOGY
 In order analyze main research questions, quantative survey with 329 valid responses was implemented descriptive statistics, relationship analysis methods linear regression were used answer questions. question required use subsample (n=185) which respondents who are willing travel for purposes examined during Pandemic.
 MOST IMPORTANT RESULTS
 According results, collection information from interface popular among respondents, influencers’ activity has positive effect number visitors destinations. Thus, it can be said between influencer characterized by significant, medium strength relationship. Furthermore, results revealed led an increase intentions consume restaurants.
 RECOMMENDATIONS
 As social media plays increasingly important process, professionals, service providers researchers views consumers context under study. highlighted terms development behavior.